BFerraz, a company that is part of the B&Partners ecosystem, is responsible for the Amazon Brazil experience during the 27th edition of the São Paulo International Book Biennial. In its third consecutive year of partnership, the agency proposed the concept Paths of the Imaginary, shedding light on the ability to invent and reinvent new ways of reading and increasingly giving prominence to our own imagination.
The 2024 proposal comes from the evolution of the concepts created for the first two years of the partnership, where in 2022 it encouraged, through reading, the journey to unimaginable places through its titles and authors and, in 2023, the overcoming of literary barriers through a place of discovery, exploration and self-expression.
By thinking about all the paths that Amazon offers, BFerraz developed product testing spaces that, this year, in addition to the already known Kindle Unlimited, Kindle Direct Publishing and Prime, bring for the first time activations of Audible, Amazon’s audiobook service.
Investing in live experiences and valuing the exchange between authors and readers, Amazon’s space at this year’s International Book Biennial also further embraces the territory of imagination with the presence of great names in national literature such as Conceição Evaristo, Pedro Bandeira, Bruna Lombardi and Raphael Montes, among others.
“Being alongside Amazon for the third time in one of the most important events in the literary world is a source of immense pride. Being able to create an experience that reflects the paths that Amazon provides for its users, bringing a proprietary message that connects directly with a major event, such as the São Paulo International Book Biennial, is a challenge that inspires us every year,” says Enricco Benetti, Co-CEO, CCO and Partner at BFerraz.
The 27th São Paulo International Book Biennial is one of the largest cultural gatherings in Latin America and takes place from September 6 to 15 in the Anhembi District, in São Paulo.
