Developed by CP+B, the campaign includes a film for open TV, pay TV, cinema, radio, digital media, TikTok and out of home
Orfeu Cafés Especiais has launched its new institutional campaign, “Beba Dessa Arte” (Drink This Art), which highlights the intersection between coffee and art, transforming the simple act of tasting coffee into a visually captivating experience. Developed by CP+B, the campaign’s visual identity is enhanced by a film directed by the production company Boiler, with exclusive illustrations by Horda and creation of the KVs by the Black Madre studio.
“It’s not every day that we are invited by a client to do an oil painting, but this happened. In the Orfeu project, created by CP+B, with the concept ‘Drink This Art’, the brand invited us to create portraits of people drinking coffee, inspired by the aesthetics of Brazilian Modernism. Paying homage to this important Brazilian artistic movement was a rewarding opportunity, and that’s why our research and technical development were carefully carried out. The idea was to create something that referred to modernism, but with a current context. This process defined the language and identity of the project, exploring art as a source of inspiration”, explains André Maciel, creative director of Black Madre.
“Orfeu’s new campaign invites people to discover the extraordinary in everyday life, just like a work of art that, through the artist’s gaze and inspiration, reveals the world to us from a new perspective,” says Davi Sabry, creative director at CP+B.
The strategy includes films for broadcast TV, pay TV, cinema, radio, digital media, TikTok and out of home.