AlmapBBDO leads the list with 11 houses, followed by BETC Havas, Made Brasil, WMcCann, We, Galeria, D’OM and Giusti Creative PR
The Ibero-American Festival of Creativity (FIAP) has announced the finalists for its 55th edition. In total, 347 pieces are on the shortlist, with 33 being Brazilian.
This year, the festival, held in partnership with PRODU, has the concept of “Intelligent Creativity”, which presents a new approach to highlight ideas that transform, inspire and excite the public.
Of the 33 national finalists, 11 pieces are from AlmapBBDO, 10 from BETC Havas, 5 from Made Brasil, two from WMcCann, two from We and one from Galeria, D’OM Soluções Improváveis and Giusti Creative PR.
From the general list, Spain, Ecuador and the United States stand out as the countries with the highest number of finalists in this edition.
Meet the Brazilian finalist campaigns:
FORMATS
“VW 70 Years”, by AlmapBBDO for Volkswagen
“Possible Dreams” by D’OM Improbable Solutions for Continental Tires
“Ice Balls”, by Giusti Creative PR for the Atlético Mineiro Club
“Credit on Credits” by BETC Havas for Santander
“McFish, the return”, from Galeria to McDonald’s
“Errata at 88”, by AlmapBBDO for Diageo
INNOVATION
“Black Lights”, by AlmapBBDO for Bradesco Seguros
“The Silent Buzz”, da WMcCann para a General Motors
“Reprinting Nica” by BETC Havas to La Prensa
“Air Wick e-Sents”, da BETC Havas para a Reckitt
“Feel Eveyithing”, da BETC Havas para a Reckitt
“Credit on Credits” by BETC Havas for Santander
“VW 70 Years”, by AlmapBBDO for Volkswagen
ADVERTISEMENTS
“VW 70 Years”, by AlmapBBDO for Volkswagen
“Errata at 88”, by AlmapBBDO for Diageo (2 pieces)
“Storm”, by AlmapBBDO for O Boticário
“Black Lights”, by AlmapBBDO for Bradesco Seguros
“Geovitamined OOH”, then WMcCann para a Centrum
“Voice of Silence”, by We for SBT do Bem (2 pieces)
“Real Horror”, by Made Brasil for the Portuguese Victim Support Association
“Reprinting Nica” by BETC Havas to La Prensa
“The Gender Discount” by BETC Havas+Suno United Creators for Santander (2 pieces)
“Tienda Segura”, by BETC Havas for TIM (2 pieces)
PRODUCTION
“Black Light”, by AlmapBBDO for Bradesco Seguros
“Storm”, by AlmapBBDO for O Boticário
“30% of the truth”, by Made Brasil for Somos todos Maria (4 pieces)
FIAP 2024 returns to Advertising Week LatAm in Mexico City and will take place between November 5th and 7th, where its awards will be presented in person on November 6th.
