Campaign includes a film for open TV and actions on social networks with content creators and fans of the brand
Camicado presented its new Spring Summer 2025 collection with the concept “Feel the good vibes” through a campaign that includes a film for open TV and social media actions involving the squad of content creators led by names such as Yanna Lavigne, Maria Eugênia Cordeiro, Sabrina Paiva and Leo Kazuya. In addition to them, participants in Camicado’s affiliate program, the “Camilovers”, will also be present in the brand’s actions.
The collection, which features three main product lines and a special capsule, encourages the public to create environments that reflect happiness and lightness, so characteristic of this time of year. “We designed the collection to enhance this feeling of well-being inside the home, in tune with fashion and decoration trends. We want the pieces to express the positive energy that the season has. That’s why we created exclusive lines full of personality, variety and enchantment,” says Natan Anaf, director of Camicado.
