CNN Lab initiative aims to support vehicle operations
CNN Brasil announced a partnership with Positivo Tecnologia through CNN Lab, which foresees the renewal of notebooks and tablets used by CNN Brasil professionals, who will adopt the most modern line of Vaio models.
“The ideal partnership is one that brings together excellent players in their respective segments, opening up possibilities for everyone involved in the business to come out on top. And it is this perspective that we have so much to celebrate in this CNN Lab action with Positivo,” says Mariana Cantarelli, Marketing Director at CNN Brasil.
The initiative aims to support CNN Brasil’s operations, whether for TV or portal work, including technical, production and editorial professionals. The current devices used will be replaced by Vaio FH15, Vaio PRO PX and Vaio PRO BX notebooks, in addition to the Vaio TL 10 tablet. “This partnership reinforces trust and credibility. We are honored to have our brand on the news desks of the broadcaster’s news programs,” says Alexandre Colnaghi, marketing director at Positivo Tecnologia.
