Agency joins Ogilvy’s global creative network and will be led by James Murphy
WPP has announced the acquisition of New Commercial Arts (NCA), which joins Ogilvy’s global creative network.
Both Ogilvy UK and NCA will now come under the leadership of James Murphy as CEO of Ogilvy Group UK.
“NCA is one of the UK’s most exciting agencies, with a great team, an impressive client roster and a track record of elevating beloved British brands. Their capabilities and client base make NCA highly complementary to Ogilvy and bringing together these two highly successful agencies will drive growth for both our clients and our own UK business,” said Mark Read, CEO of WPP.
With the acquisition, Fiona Gordon, who has led Ogilvy’s UK resurgence as CEO since 2021, has been promoted to Global CEO of Advertising at the agency and will report to Devika Bulchandani, Ogilvy’s Global CEO, and work closely with Global Creative Director Liz Taylor and the Ogilvy Global Creative Council.
NCA was founded in 2020 by a team including industry leaders James Murphy and David Golding. Since its inception, NCA has worked with local and global clients including Sainsbury’s, MoneySuperMarket, Vodafone, Nando’s, Paramount+, Alzheimer’s Society and Cityfibre.
