Packaging features illustrations that refer to the series and feature the characters in cartoon versions
The series ‘Friends’ is celebrating its 30th anniversary and, to commemorate the date, Kopenhagen has introduced a licensed line of the production to the market, entitled “Kopenhagen + Friends”.
Comprising three chocolate bar options, the packaging features illustrations that refer to the series and feature the characters in cartoon versions.
In the 100g tablets, the brand presents 3 versions: Rachel and Ross and the phrase “You’re my lobster”; Rachel, Monica and Phoebe and the phrase that celebrates friendship “Life is better with friends”, and the third flavor features the characters Ross, Chandler and Joey, and the famous phrase “Joey doesn’t share food”.
In addition, the brand also offers two options of 10g mini tablets, in milk and white flavors, with packaging that comes in two variations per flavor, featuring the classic elements of the series and illustrations featuring the six friends.
“This partnership is a celebration not only of Friends’ 30th anniversary, but also of the pleasure our products provide with the people we love. We believe that the items in this collection will intensify fans’ special moments, making each marathon even sweeter and more unforgettable. By creating packaging inspired by the characters and iconic phrases, our intention is to deliver a complete experience, which mixes nostalgia and flavor in every detail”, said Maricy Gattai Porto, Kopenhagen’s Executive Director.
The new products will be available for purchase from September and Kopenhagen will be running a “buy and get” promotion with collectible pins. When you buy 2 tablets, you will receive 1 pin of your favorite character, or rather, the first one in your collection.
The products will be available for purchase in physical stores, on the website, on the Kopenhagen app and on partner delivery apps, such as Rappi and IFood.
