Event that took place last Friday (6) had 93% public approval
47,236 people went to Neo Química Arena, in São Paulo, last Friday (6) to watch the first NFL game in Brazil and the subject flooded both social media and news portals.
According to a survey conducted by PontoMap, the impact of the event was second only to Lollapalooza and was approved by 93% of the public. On the NFL Brasil website, the public showed enthusiasm for the game being held on national soil, with 55% effectiveness and 74% positivity.
Regarding the impact on social media, Bluesky, a network that is growing in the country after the suspension of X (formerly Twitter), led the volume of posts on the day of the match, with 2.6 thousand publications. Regarding the impact, Instagram appears at the top of the list, with 95%, followed by TikTok with 3% and Bluesky with 2%.
The game was also covered by the media and received 3,713 publications online and 216 in print.
According to the survey, brands participated in 34% of conversations about the event, ahead of sports experts (23%), influencers (18%), press (9%), artists (5%) and NFL teams (4%).
Credit: Reproduction/Threads NFL Brasil
