“Best “Nazaré Confused” Series, “Worst Teen Played by an Adult”, Best “Powerful” Series, “Never say I won’t drink from this series”. These are just a few of the twenty categories of a super fun election created and promoted by I love series, digital brand of NBC Universal Brazil.
O Love Series Award it is part of a communication strategy, which seeks to entertain its followers, with a light, humorous and interactive approach, where they also take an active part in the creation of the Award’s content, including helping to choose the categories. It’s not by chance that the I love series is made by those who love series and entertainment, for those who love series and entertainment.
according to the sisters Jessica e Thaíssa Ballut, this award is the most anticipated event by fans of Amo Séries, a channel that brings, throughout the year, news, trivia and analysis about this rich and diverse world of series and entertainment.
The channel, which has high audience rates, with more than 1 million views in 2021 alone and an average of 50% retention*, should bring a lot of engagement in the awards, as this is a time when everyone wants to follow and cheer by your favorite candidates.
This content is also broadcast on the brand’s social networks, Instagram, Twitter and Facebook, in addition to exclusive disclosure on the pay-TV channel Universal TV, also from NBCUniversal Brasil.
The Amo Series Award, which takes place every end of the year, is a great time for advertisers to get to know the channel and its commercial opportunities better.
Maybe your brand won’t participate in the 2022 awards?
*Source: YouTube (Dec/17 – Oct/21)
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