Films use light and accessible language to engage people of all ages
G1 has launched a campaign inviting the public to “stick to G1” to follow live coverage of the municipal elections. The films, produced by Noize Graphics, will be shown on TV and in the digital environment and feature a light, accessible language and were developed to appeal to all ages, especially those who are voting for the first time.
“We created an environment that demonstrates that news is materialized through a series of processes, such as checking and data collection. We used words, letters and numbers that are transformed into candidates and electronic voting machines, aiming to show the data engineering involved in covering an election, illustrating G1’s intrinsic commitment to the public. The brand’s semantic field also allowed the creation of a younger campaign slogan, which is quick to understand and, in a way, inviting. ‘Stick to G1’ is like having an ally of the facts”, explains Marcela Berlandez, specialist writer for Globo’s brand and communication team.
“It’s a slogan that sums up our vocation well: by inviting the public to ‘stick to g1’, we are talking about being close, being part of people’s daily lives, with quality information, uncomplicated language, accessible and free of charge. A narrative that connects with audiences of all ages and that explains the product’s reach, of almost 60 MM unique users per month”, says Thaisa Coelho, head of product at g1.
