With creative direction by the Empathy agency, the campaign includes actions on social networks
Henkel has unveiled a new Super Bonder campaign. The campaign, under the creative direction of the Empathy agency, “Super Bonder Challenge: Upside Down” features two moments and the partnership of influencers such as Fausto Carvalho, Matheus Costa and Maddu Magalhães who were hung upside down with just a few drops of Super Bonder.
The first will start on the influencers’ social networks, inviting their followers to participate in a dynamic challenge. The second phase of the action will take place on September 23, when the influencers, the winning follower and two chosen collaborators will participate in the challenge and will come together to prove the effectiveness of Super Bonder in an immersive experience by being glued to one of the brand’s own structures, upside down.
“We thought of this action to connect with our audience in a playful, humorous and challenging way. We develop products with unique characteristics, to meet consumers with different needs. Using our glue to fix people upside down is a real, surprising challenge and will impact millions of people, through social networks”, says Raphael Oliveira, marketing manager at Henkel.
