Developed by Africa Creative, the campaign also features Rebeca Andrade to create exclusive content linked to the campaign.
Qualy has launched a new campaign to showcase the brand’s complete portfolio. Starring TV presenter Eliana, the films, created by Africa Creative and produced by Hungry Man and S de Samba, include the slogan “Everything from Qualy for You” and bring a playful and familiar atmosphere to the public, reinforcing that there is a Qualy that is perfect for any moment and need. The brand will also feature Rebeca Andrade, the greatest Brazilian Olympic medalist and newest Qualy ambassador, who will be featured on the brand’s social media in exclusive content linked to the campaign.
In addition to the videos, the campaign features out-of-home activations, with street furniture, highlighting the main messages of “Tudo de Qualy Pra Você” on clocks spread throughout the cities, bus shelters, bus stations, panels and stands, as well as special content on digital and official networks.
“We are running a national campaign, showing the public all the versatility and quality of our portfolio, with a Qualy for different needs and consumption occasions. And to support us with this message, we are honored to have Eliana, who, like Qualy, is present in the lives of Brazilians. Meanwhile, Rebeca Andrade, who loves to venture into the kitchen, is our star of recipes with Qualy, our perfect match!”, explains Aline Alexandrino, Qualy’s executive marketing manager.
“We are excited to present a new movement from this brand so beloved by Brazilians. Alongside such an emblematic personality as Eliana, we brought a narrative that, in addition to highlighting the diverse range of products, creates an emotional connection with the public, reinforcing Qualy’s leadership in the market. Eliana has an extremely long and solid trajectory, in addition to all the charisma and confidence, this is the first major campaign that she will star in her new phase on TV. Given all this, we believe that she is the perfect choice”, says Renato Broggin, co-COO of Africa Creative.
