Created by Ampfy, the campaign includes a 30″ film, pay TV, radio, print and digital
Alelo has launched a new campaign aimed at micro, small and medium-sized companies, focusing on the multiple benefits that its solutions can offer to this audience. Created by Ampfy, the ad stars brand ambassador and singer Luan Santana, who interacts in a relaxed manner with a microentrepreneur in his auto parts store. The film highlights some of the advantages that Alelo offers through its solutions, available to B2B customers who have one or more employees, highlighting the flexible benefits duo Alelo Pod and Alelo Tudo, to exemplify the plurality of products that Alelo has, in a modern and vibrant setting.
“When we talk to micro, small and medium-sized companies, we are talking to 99% of the country’s employers. It is a huge market that Alelo wants to get even closer to and support in a consultative manner. These small companies can also offer benefits that today we traditionally only see in large corporations”, says Márcio Alencar, Alelo’s marketing and business director.
The 360° media plan includes a 30″ film, pay TV, radio, print, and digital with national broadcasting. “With this campaign, we want to speak to employers across the country and show them that Alelo offers affordable products and benefits available to businesses of all sizes,” explains Fred Siqueira, CCO and co-founder of Ampfy.
