Developed by the Execution agency, the initiative includes actions on social networks
The Brazilian Association for the Recycling of Electronic and Household Appliances (Abree) has launched “Abree for Education”, an educational project that brings together different content on the correct disposal of electronic equipment and household appliances in accessible language. Developed by the Execution agency, the action is in partnership with the Manual do Mundo channel on YouTube.
Hosted by Iberê Thenório, in the “Boravê” segment, the video explains the process of recycling electronics and household appliances in a playful, fun and accessible way. The communication also includes videos from Manual do Mundo in collaboration with Abree on Instagram, Tik Tok and YouTube Shorts, as well as short and interactive videos in Manual do Mundo’s Instagram stories.
“Abree works on several fronts to raise awareness about recycling and we know that children are a fundamental part of building new, more sustainable practices. That’s why we invited Manual do Mundo, which is educational, playful and loved by young people, to participate in this important initiative. We transformed 100% educational material into internet content that engages and, above all, teaches the project’s target audience,” says Carolina Avari, chief simplicity officer at Execution.
In addition to the partnership with Manual do Mundo, the initiative also launched a website to function as a hub for educational content with a guide on the correct disposal of this equipment, in addition to providing several interactive activities such as quizzes, stickers and fun activities that help with learning.
