Silvio Santos Program with Patricia Abravanel takes the lead. The program aired last Sunday (15) impacted 4.9 million individuals in Greater São Paulo and remained at the top of the broadcasters’ ranking for 34 consecutive minutes, from 11:26 pm to 11:59 pm.
In this time slot, SBT recorded an average of 8 points against 7.2 for the second-placed channel and 3.9 for the third-placed channel. During the time slot in which it competed with the musical reality show, from 11:18 p.m. to 12:05 a.m., Programa Silvio Santos with Patricia Abravanel scored an average of 7.7 points against 7.5 for its competitor and secured first place.
On average, from 7:02 p.m. to 12:05 a.m., SBT’s auditorium program scored 7.8 points, 13.7% share and 9.2 peak points. In the same time slot, the third-placed broadcaster scored 6.8 points on average with the broadcast of a musical reality show, a variety show and a news program.
The Silvio Santos Program with Patricia Abravanel now also features the return of “Show do Milhão”, which brings three sponsorship quotas that stand out in the mechanisms of assistance to participants: Universidade Cruzeiro do Sul, which helps university students; the pharmaceutical industry EMS, which brings “Pulo EMS” for the participant to get past the question; and Copag, with cards from a traditional deck in which the contestant can, through luck, eliminate one, two, three or no alternatives from the question.
