The play features the concept “Much More Champions at Max” and stars Pedro Certezas, Taynah Espinoza and Octavio Neto
Max has launched a campaign celebrating the start of the 2024/25 UEFA Champions League, which begins this Tuesday (17) in a new format.
The video features the concept “Much More Champions at Max” and stars TNT Sports talents such as Pedro Certezas, Taynah Espinoza and Octavio Neto, who express the fans’ excitement about the start of the competition.
“The new season of the Champions League is packed with new features and our campaign portrays exactly this enthusiasm and euphoria that we are experiencing. Fans will be able to watch all the games only here on Max, with production and execution by the renowned talent team at TNT Sports. Our mission is to bring the best possible content to guide the audience and show that these transformations make the Champions League even better,” said Clara Volpi, marketing director at Warner Bros. Discovery.
In addition to the campaign, the communication also includes an action starring Pedro Certezas and promoted by Warner Bros. Discovery brands. In the ad, the presenter will act as Max’s “Migué Manager” throughout the UEFA Champions League, developing and disseminating creative excuses so that fans don’t miss the games.
Warner Bros. Discovery’s streaming platform will broadcast all 204 games of the competition, live and at no additional cost to subscribers.