The initiative will take place between September 20th and 21st at the Tietê Bus Station, in São Paulo
Darrow Laboratório, in partnership with Viação Águia Branca, will hold a special event at the Tietê Bus Station in São Paulo, between September 20 and 21. Passengers of Águia Branca bound for Rio de Janeiro will receive samples of the brand’s new sunscreen, Actine One, in addition to the Actine cleansing gel.
The goal of the campaign is to introduce Actine One to travelers who will be heading to the city’s festive atmosphere. Águia Branca has reinforced its São Paulo-Rio de Janeiro route with 375 additional buses and expects to impact more than seven thousand passengers through this partnership.
In addition to the samples distributed on the trips, passengers waiting in the VIP lounge at Águia Branca at Rodoviária do Tietê will be able to watch special videos about Actine One and other Darrow brand products, getting to know the innovations of the Actine line up close.
“This action is an opportunity to get closer to our consumers and present the launch of Actine One photoprotection, a revolutionary product with absorption in 1 second and a unique texture. With Actine One, we are launching a product with an invisible finish and zero residue on all Brazilian skin tones, ideal for those looking for high protection without interfering with their routine. Perfect for those who will enjoy the sun in Rio de Janeiro during this festive week in the city,” says Andrea Viegas, Darrow’s marketing manager.
