Signed by DM9, the action put Rodrigo Oliveira and Enrique Paredes to create reinterpretations of country and Peruvian cuisines
Brastemp invited chefs Rodrigo Oliveira and Enrique Paredes, from the restaurants Mocotó and Amazo Peruano, to participate in an action that aimed to invite them to open their minds and create an original and unusual recipe.
With the initiative signed by DM9 and entitled “Opening your mind with the Chefs”, the brand presented the ingredients so that guests could create a reinterpretation of country and Peruvian cuisine.
The video was presented during the launch event that the brand held in São Paulo, this Wednesday (11), where guests were able to taste the dishes and learn about Whirlpool’s more than 40 launches in 2024.
“It was a unique and special experience to see two renowned chefs from Brazilian and Peruvian cuisine step out of their routines and create a special dish for us. They dedicated themselves greatly to preparing the dishes – which were wonderful – and really opened their minds to the challenge and delivered a lot of flavor and creativity,” said Bertha Fernandes, Whirlpool’s director of brands and communications.
On air until the end of October, Brastemp will also feature actions with influencers such as Sabrina Sato and João Guilherme, films on open TV and digital activations, in addition to sponsoring the broadcast of Rock In Rio, in partnership with Globo and Multishow.
The action is an offshoot of the campaign “Opening a Brastemp is opening your mind”, in which the brand translated the questions of everyday life and the different dynamics of the home, which are directly linked to the solutions that the refrigerators offer.
The campaign consolidates Brastemp’s repositioning “changing your home to change the world”, presented in 2023 and which seeks to strengthen Brastemp’s relationship with Brazilians by bringing dialogues on important issues for society, showing that the brand is not only about the technology that the products offer, but about the impact that this technology has on people’s lives.
