Strategy includes film, developed by Tyaro Propaganda, and out of home media
The Seven clinic presented the new institutional campaign starring names such as Cauã Reymond, Giovanna Antonelli, Bruno Astuto, Camila Coelho, Didi Wagner, Rayza Nicácio, among others. The film also features the participation of other patients, bringing diversity and showing how, regardless of body or age, everyone can achieve their goals with the brand’s methods.
Developed by Tyaro Propaganda, the film highlights the most diverse profiles. “The idea is to create a mosaic with people of different body types that shows men, women, young people, women in menopause. There are cases of artists, well-known faces and ordinary people, known and unknown faces, all patients of the clinic. We understand that showing real cases of the clinic brings a sense of belonging to those who saw this as something distant and inaccessible, since we do not hold everyone to the same standard”, explains Paula Ramos, marketing director of Seven.
The media plan includes out-of-home media, in addition to the film for social media.
