Developed by the Pros agency, the strategy includes actions with content creators
Intimus invited content creators to encourage open and safe conversations about menstruation, demystifying the topic and reinforcing the importance of talking about it. The initiative is aligned with the release of the new 45-unit package of “Extra Protection Night Pads”, which combines quality with a more economical proposal in relation to the traditional eight-unit package.
Influencers Bibi Tatto, Kauana Hofemã, Juju Franco, Bianca Alencar, Talitah and Yasmin Sampaio, Giovanna and Lívia Máximo, Dani Soomin and Malu Camargo will be responsible for leading the promotion of the new product and encouraging people to question this stigma on social media. The PR and influencer marketing strategy is being coordinated by the Pros agency.
“The launch of ‘Intimus do Noturno Extra Proteção’ with 45 units was guided by the need for a more economical packaging with more pads. Our already well-known technology has fast absorption, prevents leaks and adjusts to different bodies, providing a feeling of comfort and security during use”, says Marisa Cazassa, executive marketing manager at Kimberly-Clark Brazil.
