Azul Linhas Aéreas launched its new Concierge service today, in partnership with BYD, the national leader in the sale of electric cars. The service was announced during an event at the company’s hangar in Viracopos (Campinas-SP), which was attended by guests, the press and executives from Azul and BYD. Chef Alex Atala, responsible for the event’s menu, also revealed a new feature and was named ambassador for both brands, reinforcing the partnership focused on personalized and innovative experiences.
During the event, details were presented about the new offering, which includes the use of BYD electric vehicles, such as the Yuan Plus EV, a 100% electric vehicle, and the first A-Class built on the automaker’s e-Platform 3.0. The model will be used in the Concierge service, which aims to offer exclusive advantages and benefits to Azul’s most frequent and engaged customers.
Initially, the service will have eight vehicles available at Azul’s main hub in Viracopos, providing more comfort in getting between the remote landing and the airport. Azul also announced that the service will be expanded to Congonhas (CGH) airport in São Paulo and Brasília (BSB) by the end of this year, with plans to reach three other bases by the end of 2025, including Confins (MG), Recife (PE) and Santos Dumont (RJ).
Concierge for the entire Customer Journey
More than just being welcomed upon arrival, the Concierge service maintains, improves and also launches other comforts and benefits aligned with this super exclusive service. And these should accompany these Customers throughout their entire travel journey, before, during and after, regardless of whether they are online or offline.
This ranges from an exclusive channel, with service from 5:00 am to 10:00 pm, to in-person assistance at the airport from a Crew Member-Concierge – in both cases, to take care of all the details and arrangements on behalf of the Customer, if requested – from booking tickets or changing the location and time of travel to on-board services and processes involving check-in/check-out and baggage, for example.
For John Rodgerson, CEO of Azul, it is a great pleasure to announce yet another service that will make a difference in Customers’ travel experiences. “The launch of Concierge, especially in partnership with BYD, was our way of once again recognizing and valuing all those who have not only always believed in our brand, but who also, through their loyalty and passion, believe in our values and the importance we give to innovation, personality and sustainability now and in the future,” he celebrates.
John also emphasizes the importance of extending the service to more Azul bases. “We are the only company that will offer the service not only in the Rio-São Paulo route. By 2025, we will be serving 6 of our main airports, including Minas Gerais, Brasília and Pernambuco. And, as the company that serves the most destinations in the country, we have even more opportunities to extend the Concierge”, he says.
“One of BYD’s missions is to accelerate the country’s transition towards a more electrified future. This is a new sustainable travel experience that BYD offers, with more exclusivity and comfort, for Azul customers, enabling transportation in a 100% electric vehicle with excellent features that will enhance the consumer experience. Electric mobility is increasingly closer to Brazilians with this exclusive service,” says Alexandre Baldy, Senior Vice President of BYD in Brazil and Head of Sales and Marketing at BYD Auto.
