Nissan has launched the “Test Drive for Miles” campaign to promote the New Sentra 2025, betting on the well-known popular expression “this car is a spaceship”. The campaign offers customers who test drive the model 6,000 points in the Azul Linhas Aéreas loyalty program, allowing the points to be used at any destination available with the company.
“The New Nissan Sentra 2025 is synonymous with exclusivity and sophistication, attributes that customers of this type of product value in their daily lives. With this action, we are not only inviting customers to experience an exceptional car, but also offering the chance to transform this moment into an opportunity to explore other experiences”, says Fabio Cotrim, Marketing Manager at Nissan do Brasil.
The campaign’s target audience is made up of consumers who value sophisticated and innovative experiences. The partnership with Azul Linhas Aéreas seeks to reinforce this positioning, uniting the automotive and tourism sectors in an unprecedented action in the Brazilian market. The campaign, developed by the Lew’Lara\TBWA agency, will be available at all Nissan dealerships in the country from September 12 to November 12, or until points run out.
“Our insight came from social listening. Many consumers described the Nissan Sentra as a ‘spaceship’ due to its sophistication and modern design. That’s why we decided to offer miles to anyone who takes a test drive,” explains Fernando Lyra, creative director at Lew’Lara\TBWA.
The campaign reinforces Nissan’s promise to deliver first-class sophistication and comfort, providing customers with a differentiated experience both in the car and on their future trips.
TECHNICAL SHEET
Title: Drive 4 Miles
Agency: LEW’LARA\TBWA
Customer: Nissan of Brazil
Product: Nissan Sentra 2025
CEO: Marcia Esteves
Executive Creative Director: Rodrigo Tortima
Creative Direction: Fernando Lyra
Art Direction: Natalia Temer and Gabriel Lugarinho
Essay: Renato Ramalho and Diogo Souza
CBO: Maria Piraja
Business: Rodrigo Gambassi, Sofia Seligman, Rodrigo Gercke, Vinicius Maximo and Isabela Barbosa
CSO: Rachel Messiah
Strategy: Fernando Trovões, Renan Vidigal and Ana Luiza Mello
Research/Insights: Isabel Geo
Content: Marina Torres and Fran Carneiro
Public relations: Amanda Brandao and Yasmin Zampieri
CDMO: Luisa Sotero
Media: Caroline Gayo, Lidia Rodrigues, Sheila Romão and Klesley Alves.
BI: Leonardo Cunha, Caio Chaim, Andre Horta, Pedro Zaina
CCOO: Elise Passamani
Operations: Fran David, Bruna Bergamasco and Gabrielly Muniz
Digital Production: Renata Abbud and Mayra Lima
Projects: Thais Rodrigues and Isabela Morais
Edition: Gustavo Murbach, Rafael Ribeiro, Vitor Stradioto
Graphic Production: Rodrigo Giammarino
Audiovisual Production: Murillo Moretti and Bianca Aguiar
Film Producer: Holy Transmedia
Stage director: Ricardo Mantovanini
Director of photography: Fernando Bertolucci
Art Director: Jaque Ramieli
Assistant director: Vinicius Lombardi
Executive Production: Pedro Olaya and Lucas Neves
Production Coordinator: Jonas Matos
Service: Mariela Costa
Customer Service Assistant: Mayara Coelho
Post-production: Hub Vfx
Color: Psycho’n Look
Sound Producer: Cabaret
Music Production: Gab Box
Compositor: Andre Henrique
Mixing: Gab Box
Finalization: Gab Scatolin and Mauro Kuschnir
Service: Ingrid Lopes, Fernanda Crespo and Barbara Russiano
Coordination: Chandra Lima, Mavi Capelasso, Leonardo Vieira and Debora Mello
