Action created by Lew’Lara\TBWA for Nissan Brazil plays with the comparison of cars to airplanes
Among car enthusiasts (or not), it is common to use the word ‘plane’ or ‘spaceship’ when the car positively exceeds expectations. The classic popular expression “this car is a spaceship” was taken literally in the “Test Drive for Miles” campaign for the launch of the New Nissan Sentra 2025.
With the promise of delivering first-class sophistication and comfort in every detail, the Japanese automaker draws the public’s attention to the test-drive which will offer air miles to all those who try the model.
Sentra consumers already have an affinity with the travel territory, since they prioritize living good experiences, always with great attention to detail and valuing quality and innovation. So, the automaker innovates by inviting the public to get to know and test the new 2025 model of the Nissan Sentra, so there is nothing more pertinent than giving them the opportunity to live moments of experience and sophistication.
In partnership with Azul Linhas Aéreas, any customer who test-drives the Sentra 2025 at any dealership in Brazil during the promotion period will earn 6,000 Azul Fidelidade Points.
The promotion will be available at all Nissan dealerships in Brazil until November 12th.
The action is signed by Lew’Lara\TBWA.
