New developments include different partnerships and will be implemented in the coming months
Cacau Show presented the concept of the new smart store model, the “Shop AI Cacau Show Lab – Powered by Gouvêa Ecosystem”, during the Latam Retail Show 2024, between September 17th and 19th, in São Paulo. The store, developed in partnership with Gouvêa Ecosystem, combines technology and artificial intelligence to create different immersive experiences for customers. The new store also has the partnership of Seidor, Jacarandá, Sellbie, StreamShop, Before, Mão Colorida, The Led, Fulcrum Digital, Solvis and Flowix.
The store project was developed by the architecture and design firm Estúdio Jacarandá and sought to bring technological innovations while maintaining the essence of Cacau Show. “The project’s focus was to keep the products highlighted and respect the Cacau Show concept with the brand’s tone of voice and branding, but to bring some points of contribution with the technological experience. We adapted and integrated the visual identity for a new environment,” explains Renato Diniz, partner and creative director of Estúdio Jacarandá.
The new features will be implemented in Cacau Show stores in the coming months, taking into account the needs of each specific store. “This technological project can grow or shrink depending on the moment, because it is possible to customize it,” says Marcelo Antoniazzi, CEO of Gouvêa Consulting.
One of the highlights is an interactive 3D avatar of Alê Costa, CEO of Cacau Show, who will welcome customers and present the brand’s history. Developed in partnership with Fulcrum, the avatar will also be able to interact with visitors and answer questions about the technologies available at the space.
The store will feature 17 interactive LED screens that will display the brand’s institutional content. The project is in partnership with The Led. In addition, a robotic curation system will help consumers discover new products through personalized questions.
The store was also designed to be omnichannel, which allows for unified management of sales, inventory and customers, both in the physical and online environments, ensuring a more efficient and connected operation. One of the new features also includes a customer flow analysis system, which uses cameras and artificial intelligence to monitor visitor behavior, being able to identify consumer profiles, such as gender, age, mood, as well as data such as length of stay and areas of greatest interest within the store. This information will be used to improve customer service and loyalty strategies.
