Signed by David, the campaign will be broadcast on open TV, social media and outdoor media
Gomes da Costa launched a campaign that aims to highlight the combination of tuna with pasta.
The piece, signed by David, has the song “Só Você” as its soundtrack and features the brand’s can of tuna as the main character, who comes to life, appears to be in love and only thinks about pasta.
“We are very excited about the launch of the campaign. In an authentic and light way, we reinforce to the consumer how the combination of pasta with Gomes da Costa tuna is perfect and suitable for any occasion”, said Mariane Tonato, brand manager at Nauterra, the company that owns Gomes da Costa.
The campaign will be broadcast on broadcast TV, social media and outdoor media. In addition, the action will also feature exclusive content from influencers such as the actor couple Flávia Alessandra and Otaviano Costa, Arthur Paek, Luana Zucoloto, Yan Gonzales and Fabão & Rafa Tuma, who will prepare recipes and tell unusual stories highlighting the two main ingredients of the campaign: Gomes da Costa tuna and pasta.
