The action was created by Betc Havas and is part of the “Imagine that it is possible to be heard” campaign
Tim joined three Brazilian singers to talk about the silencing of women victims of violence in the “Imagine that it is possible to be heard” campaign.
The action created by Betc Havas silences Agnes Nunes, Cynthia Luz and Marina Sena. After the singers announced the release of the song, celebrating International Women’s Day, the song was released without lyrics or voice.
“Music has no voice and it shows that many Brazilian women are silenced every day, at home, at work, on the streets… Harassment is present in many situations,” said Ana Paula Castello Branco, Director of Advertising and Brand Management. from the operator.
From the release of the instrumental music, the operator and the singers invite women who have already experienced any type of harassment to tell their stories with the hashtag #SoltaAVoz.
The campaign also features company ambassadors such as Iza, Pequena Lo and Camila Loures, Gabriela Loran, Nah Cardoso, Thamires Hauch and Cris Guerra to amplify the message.
Until the end of March, some of the testimonies will be responsible for giving life, lyrics and voice to the song that will be performed by Agnes, Cynthia and Marina.
“The main objective of the campaign is to take the issue to as many people as possible, showing how urgent it is. Bringing a song without a voice and with such emblematic artists of Brazilian music is extremely powerful and symbolic and meets the network that Tim has been building in favor of a fairer society”, said Alexandre Vilela (Xã), VP of Creation at Betc havas.
Along with the campaign, Tim announced a partnership with Instituto Avon, where it will connect and promote Ângela, a virtual assistant created by the Institute, so that people in situations of violence can ask for help quickly and discreetly via Whatsapp. .
