Campaign created by Mestiça includes five digital films, social media campaigns and outdoor advertising
Salton has launched its new campaign, “Get out of your bubble and into ours,” to reach out to young people, showing that not only big celebrations deserve special celebrations. Created by the agency Mestiça and produced by Bolha Filmes, the ad is based on the idea that different moments in our daily lives can be accompanied by Salton and seeks to influence the idea that the special moments that deserve sparkling wine are created by the consumer. The strategy includes five digital films, social media campaigns and outdoor advertising.
Under the concept “A vida effervescent” (The Effervescent Life), the campaign places the consumer as the protagonist and plays with the issue of luxury and sophistication that are normally associated with sparkling wine. The films begin with classical music and then show the joy of Brazilians on different occasions that also call for sparkling wine. One of the films even features the country music duo Breno and Caio Cesar in the cast.
“Through our pop-up methodology, we started a strategy to differentiate Salton from the competition and, as it is a Brazilian brand, we came up with a communication that appropriates this territory to talk to Brazilians about diversity in their routine. In addition to creating new consumption moments for the category’s products, Salton becomes part of everyday life, whether in gastronomy, culture or entertainment”, explains Paulo Sanna, CEO and CCO of Mestiça.
Influencers Cris Vianna, Gabi Moretti and Diógenes Lemes will start producing content for social media with the message “Leave your bubble and enter ours”. The team of creators will gain new reinforcements by the end of the year.
“This is a fun, happy, authentic campaign with a lightness that is characteristic of our consumer. We are portraying moments in our daily lives that we often don’t realize how happy they are and how much these moments deserve a toast,” says Luciana Salton, executive director of Salton.
