The campaign will focus on solidarity and the program will be shown on November 8th and 9th, on SBT
AACD Teleton has kicked off its 2024 campaign. This year, the 27th edition will have the theme “Solidarity and Gratitude” and will aim to raise R$35 million, the same amount as last year. The program will be broadcast on November 8th and 9th on SBT.
This year’s campaign will feature the messages “solidarity begins with a movement”, “there is solidarity in every movement” and “Teleton is solidarity, Teleton is gratitude”.
“These two words, solidarity and gratitude, express what we experience every day here at AACD, patients, employees and volunteers. We want to convey these feelings to the large audience that follows us and always makes donations that are essential for our work to continue. Without donations, there is no solidarity, there is no movement, there is no care for our patients,” said Edson Brito, Superintendent of Marketing and Institutional Relations at AACD.
In addition, the focus of the Telethon will also be to show the diversity of services provided by AACD and, therefore, the campaign will feature three symbolic patients: Allice Manuelly, 7 years old, Fernanda de Souza, 17 years old, and Lécio Siqueira, 72 years old.
The partners of this year’s AACD campaign include Assaí, Bradesco, Brasilcap, Cacau Show, RD Saúde, Riachuelo, Wepink, 3 Corações, Beiersdorf – Home of Nivea and Eucerin, Caedu, Sodiê, Tokio Marine Seguradora, Grupo Avenida and Uninassau. Commercial support was provided by ASR – Mídia Exterior, Grupo Flow, RZK Digital and VTV SBT.
“Companies that join Telethon, in addition to contributing effectively to the work we do every day, build a social impact with us that certainly makes a difference for their stakeholders in the market. There is still time for these companies to contact us and we can establish a partnership for this edition of Telethon. It is important to understand that without clinical care, without a prosthesis, without a wheelchair, without surgery, there is no inclusion of people with physical disabilities,” added Brito.
For this year, in addition to godfathers, godmothers and ambassadors such as Celso Portiolli, Daniel, Eliana, Maísa and Virgínia, the campaign will also feature the participation of artists and influencers such as Gkay, Camila Loures, Fátima Bernardes, Lauana Prado, Joelma, Tom Cavalcante and Zezé di Camargo.
Silvio Santos
During the press conference held this Wednesday (18), the superintendent also revealed that this year’s campaign will pay tribute to Silvio Santos, who passed away on August 17, aged 94.
The presenter opened the doors of the station in 1998, giving visibility to people with physical disabilities in Brazil, enabling more than 15 million services and the construction of 10 units. Since then, more than 260 companies have sponsored Telethon and more than two thousand artists have been invited to the program.
“In this Telethon we want to pay tribute to Silvio Santos with a historic and unforgettable campaign, so that the public will never forget the legacy he left for all Brazilians. We are certain that this story will continue for many years to come,” said Valdesir Galvan, CEO of AACD.
The program will be broadcast live from SBT studios and will last approximately 17 hours. Donations can now be made using PIX keys: [email protected] and (11) 9 4311-0144, via the website and by telephone: 0500 12345 05, to donate R$5; 0500 12345 20, to donate R$20 and 0500 12345 40, to donate R$40.
In addition, people can also make donations through BIA, Bradesco’s artificial intelligence.
