The Association of Advertising Professionals – APP Brasil, an organization dedicated to supporting and promoting communication activities, has just announced the winners of the 23rd edition of the Professional Contribution Award. The ceremony to present the Garra Trophy will take place on October 17, Advertising Professional Day, starting at 7:00 p.m., and will be open to invited guests. This year, the ceremony will be held at the Simón Bolívar Auditorium, at the Memorial da América Latina, in São Paulo. Recognized as one of the most prestigious awards in the communications field, the Garra Trophy aims to celebrate professionals who promote and carry out initiatives that value the communications market. These professionals have stood out over the past few years for their innovative ideas that benefit the sector.
“The Garra Trophy is one of the most renowned awards in the communications sector, dedicated to recognizing professionals who make a difference in the development and appreciation of our industry,” says Silvio Soledade, president of APP Brasil. “This event goes beyond celebrating the winners; it reaffirms APP Brasil’s commitment to valuing and promoting excellence in our market.”
The process of selecting the winners of the 23rd edition of the Professional Contribution Award took place in two stages. First, the board of directors of APP Brasil carried out a detailed evaluation, with each director presenting their suggestions based on the achievements of each professional in the last year. Then, the organization created a shortlist with the three most mentioned professionals in each category, which was then submitted to a new vote by the board.
“The Professional Contribution Award is truly unique! It represents recognition of the entire professional trajectory, regardless of where the professional is working. The Grit Trophy is the crowning achievement of the career of whoever receives it,” highlights Toninho Izidoro, director of institutional relations at APP Brasil and one of the members of the committee responsible for the award.
During the ceremony, participants will be able to see APP Brasil’s performance during 2024 and the awarding of trophies for the following categories: Leadership, Service and Business, Media, Creation, Technology and Innovation, Diversity and Inclusion, Vehicle and Platforms, Marketing and Brands, Planning and Strategy, Communication and Content and Professional Education.
“Today, the Garra Trophy represents much more than a tribute from APP Brasil to outstanding professionals. It is, in fact, a moment in which the market celebrates and recognizes the brilliant performance of great talents, recording their names in the history of our profession”, says Antonio Toledano, vice president of APP Brasil.
Check out the list of winners of the 2024 edition below:
LEADERSHIP
Manzar Feres – Globe
SERVICE AND BUSINESS
Maysa de Oliveira – AlmapBBDO
MEDIA
Cesar Toledo – Suno
CREATION
Gabriela Moura – Talent
TECHNOLOGY AND INNOVATION
Ana Moises – LinkedIn/IAB
DIVERSITY AND INCLUSION
Cid Torquato – ICOM
VEHICLES AND PLATFORMS
Luciana Valerio – SBT
MARKETING AND BRANDS
Cecilia Black Alexandre – Heineken
STRATEGIC PLANNING
Amanda Agostini – BETC Havas/Planning Group
COMMUNICATION AND CONTENT
Elisangela Peres – Brands Around the World
EDUCATION
Emmanuel Publio Dias – ESPM
REGIONAL LEADERSHIP
Cesar Massaioli – Advertising Portal
SPECIAL CONTRIBUTION AWARD
Luiz Lara – Lew’Lara\TBWA
