Campaign created by Ogilvy Brazil presents the mascot “Flash”
Journalist couple Daiana Garbin and Tiago Leifert presented the campaign “De Olho nos Olhinhos”, once again created by Ogilvy Brasil, with the aim of alerting the population about the eye disease retinoblastoma, which mainly affects children between the first months of life and the age of five. Since the first edition, in 2022, Ogilvy has supported the cause, being responsible for the conception of the names, elements and colors of the campaign.
In this third edition, the novelty is the creation of the mascot “Flash”, a kitten that visibly carries one of the first signs of the disease: the so-called cat’s eye, a white reflection that reveals the presence of the tumor and can be noticeable when taking photos.
“It is a great motivation to work on the ‘Keep an Eye on the Little Eyes’ campaign, to follow the trajectory of this beautiful work that saves lives every year because of its message. This year, especially, we were able to do something new, with the creation of Flash, which shows in an educational way the appearance of eyes that may contain the tumor. This is what motivates the Ogilvy team”, explains Claudia Pimenta, creative director of Ogilvy Brazil.
