The “3×4 without irritation” campaign is an extension of the “Good choice, Doctor” campaign
Dr. Jones set up a free mobile barber shop in the Lapa neighborhood, in the west of São Paulo, near a location known for issuing and renewing documents, to transform the look of men passing through the area.
The “3×4 without irritation” action featured comedian Ed Gama as host and barber Caval, known for serving celebrities such as Gabigol, L7nnon and Italo Ferreira, to assist those interested, using The Razor 6.
After the personal care moment, participants took a new 3×4 photo with a photographer provided by the brand, and received the image immediately, via WhatsApp.
“This is another action to bring Dr. JONES closer to people and generate experimentation. A brand that truly delivers superior performance and that is becoming increasingly known as it is, without complications and with a lot of irreverence”, said Marcela De Masi, executive director of branding and communication at Grupo Boticário.
The project is an offshoot of the “Good Choice, Doctor” campaign.
