The move is similar to that carried out by other financial market companies, which have invested in publishing as a way of contributing to financial education.
Banco Original launched its content portal this Wednesday (9th). Called ‘Originalities’, the platform will have information on economics, personal finance and technology, as well as sports and other more traditional subjects.
The project hits the market with the aim of offering an experience similar to that of an electronic magazine. “Our articles and guidelines will be focused on making a difference in people’s lives through content that teaches something, mainly due to the economic and/or technology bias that every post will have”, says Fernando Solano, head of communication and reputation at Banco Original .
According to the professional, among the differences in the originalitieswhich will have information in text and video, is the possibility for readers to choose between three options for the size of the content, depending on the time available and interest in the subject: fast, tailored and expanded.
“Our goal is to provide information and inputs for people to make the best choices on how to manage their financial life and to have fun with light and relevant content”. He also promises that the portal will combine a simple and objective language with depth of information.
Banco Original’s movement is similar to that carried out by several other companies in the market, which began to invest in publishing arms with the proposal to contribute to the better financial education of Brazilians. This is the case of BTG Pactual, with Exame; XP, with Infomoney; and Suno, with Suno Notícias. Other experiments such as 6 Minutes, by C6 Bank, and Exponential, by Creditas, did not advance and were discontinued.
The portal is being developed by four hands, bringing together professionals who work with Original content and the support of the VCRP Studio agency, under the leadership of Paula Bezerra, former executive editor of CNN Brasil Business and also responsible for the launch of Exponential, by Creditas .
