Part of the profits from the sales of the products will go to the NGO, which works to combat poverty.
Huggies has launched a limited edition of its line of “Hygiene Diária” baby wipes, in partnership with Gerando Falcões. This is the first time that the NGO has partnered with a baby care brand. Part of the profits from the sales of these products will go to the organization, which works to combat poverty. The artwork featured on the new limited edition packaging was created by visual artist Suellen Braga Rodrigues Barbosa. “Even before I started painting murals and illustrations, I was already a mother, which makes me even more pleased to be part of this project,” says Suellen.
“This is a social development network that works to break the cycle of poverty in Brazil with innovation and technology, which is why it is ideal to represent us at this time when we seek to offer essential care to early childhood,” says Ronaldo Art, marketing and sustainability director at Kimberly-Clark in Brazil.
The strategy, developed by the Pros agency, includes actions on social media with brand influencers and on Huggies and Gerando Falcões’ own profiles.
“Collaborating with a brand like Huggies allows us to expand our presence in early childhood and reaffirm our commitment to creating a better future for all ages, especially for children, expanding opportunities for them to reach their full potential,” says Edu Lyra, founder and CEO of Gerando Falcões.
The donations will be allocated to Gerando Falcões’ poverty alleviation programs, which have already impacted the lives of 973,000 people with their social technologies and emergency actions in all Brazilian states.
