With nine sponsors, the company has already surpassed the commercial revenue of the previous edition of the championship
The 2024/25 UEFA Champions League kicked off on Tuesday (7), with a new format that promises to make the competition more competitive. For this season, Warner Bros. Discovery has already surpassed the commercial revenue of the previous edition and presents its record number of advertisers.
With nine brands present in the broadcasts, namely Hotéis.com, Claro, Haleon, C6, Betnacional, Betano, Superbet, Ipiranga and Stellantis, the company announced that there are still quotas available for a master sponsor, three supporting brands and one for Golden Break.
In this edition, all games of the competition are being shown on the Max streaming platform and selected matches on linear TNT channels. and Space. In addition, on its social media profiles Instagram, TikTok, Facebook, YouTube and Threads, TNT Sports will also be covering the tournament.
The packages also include programmatic media with amplification for the partners’ target audience, special content for decisive phases and 360º branded content, developed so that the advertiser gains more relevance in the conversations generated by the programming.
In 2023, TNT Sports’ coverage reached 82.4 million views on live games. On social media, the company’s posts had 3.3 billion views and 554 million interactions. On TV, digital and streaming, this number reached 545 million.
