Action that encourages the circular economy includes a film, actions on social media, an exclusive landing page and a capsule collection
Youcom has announced the actions for the tenth anniversary of the “Jeans for Change” program, which promotes the circular economy by collecting old jeans and transforming them into new items. The campaign “Being responsible: our biggest trend” addresses the possibilities of sustainability and will have special content on social media with influencers such as @barbaracoura and @morimura, as well as a film, photo shoot and an exclusive landing page.
In addition, the brand has also prepared a capsule collection with a new edition of post-consumer jeans, which will offer several different looks, demonstrating the versatility of responsible fashion. The pieces will be available both in the retailer’s e-commerce and physical stores.
