GUT, Talent and LePub SP announced their signings, in addition to the production companies Vetor Zero/Lobo, Miss Sunshine Films
This week, the GUT promoted four leaders to the agency’s board. Alessandra Visintainerhead of account and partner, was promoted to managing director (MD) and Francine Pellacanigroup account director, takes on the role of head of growth, in addition to remaining as leader at Ambev Brasil.
Already Claudia Nakaharaoperations director, takes over as head of operations, being responsible for the operation of GUT SP and GUT Design, and Dolores de Pauligroup account director became global client lead, responsible for global client operations.
A LePub Sao Paulo announced the arrival of Mariana Corradi for the position of Chief Strategy Officer. The executive will be responsible for leading the areas of strategy, data and culture, in addition to reporting to Aldo PiniCSO and partner of the agency.
With over 20 years of experience, the professional has worked with media, brands, consultancies and agencies.
“I am joining one of the most creative agencies in the world to lead a strong team and contribute to the growth of iconic brands. I am very excited about the project, the people and the opportunity to work under the leadership of Aldo and Felipe,” said Mariana.
I and Talent hired eight names for the creative area, led by the CCO Gustavo Victorino.
At the heart of CEO Ana Carolina Reisthe team will have Noble Fight (ex-DM9DDB), Rommel Vaz (ex-Leo Burnett), Bruna Souza (ex-Dentsu Creative) e Karen Leticia (ex-Leo Burnett).
Promotion at Motim
This week, the I’m disturbing promoted Ana Laura Mottawho will take on the role of chief brand strategy officer. In this role, the executive will lead the accelerator’s brand area and initiatives, as well as oversee the integrated communication strategies and narratives developed for clients.
Retail Media has introduced a new sales structure. With a promotion and three new reinforcements, the team now has four new executive sales managers, in a process led by Mário Leão.
Marcelo Rocha (formerly of Trip Editora, TV Bandeirantes, JP News and Mix FM), Marines Silva (formerly of Folha, Jovem Pan, Grupo Bandeirantes and Banco 24Horas) and Maurício Silveira (formerly of Kiss FM, Warner Bros, Disney and Ledwave) have joined Retail Media. In addition to them, Fernanda Homem de Mello, who has been with Retail Media for two years and has also worked for Grupo Bandeirantes and JCDecaux, has been promoted to the position.
Head of Communications at Repense
Ex-propmark, Marcello Queiroz is the agency’s new head of corporate communications Rethinkwhich will complete 18 years of operation in 2024. Queiroz will be responsible for developing strategies for the Repense brand, in addition to mapping opportunities for PR stunts capable of supporting clients.
With operations focused on integrated communication, the agency integrates digital marketing and CRM to guarantee creative solutions connected to consumer needs.
New Business Director
A Vector Zero/Wolf received this week Luiz Bragawho will hold the position of director of new business. He will have the challenge of expanding the reach of the production company in national projects, in addition to strengthening integration with the LOBO team, Vetor Zero’s international arm.
New Executive Producer
A Panch has introduced its new executive producer Rafael Azevedo. With over 15 years of experience in the advertising market, he has worked at Cine and Dogs Can Fly for the past two years.
Mexican director
The Mexican stage director Faride Schroeder became part of the team of directors of Miss Sunshine Filmsnext to Mariana Youssef, Hannah Baptist, Ilka Cyana, Jessica Queiroz e Moira Soares.
With 20 years of experience in the film and advertising industries, Faride has directed commercials and branded content for global advertisers such as Heineken, Victoria Beer, PepsiCo, Kellogg’s, Chevrolet and Nissan, collaborating with agencies such as Ogilvy, Grey, Leo Burnett, TBWA and Publicis.
New partners at Play9
A Play9 presented a new phase of PlayNest, with the arrival of new influencer partners, Bruna Dias (DiasdeCacho), Bruno Correa, Diego Cruz, Eliziane, Fabão, Franklin Medrado, Léo Bagarolo, Matheus Costa e Nina Talks.
With the new structure, they assume the role of partners and will have direct participation in the evolution of PlayNest, offering training and insights to other creators, in addition to helping to open new market opportunities.
Responsible for public accounts
A CDN reinforced its leadership team with Vanessa Campos. The new director will lead 30 professionals for three public accounts in the state of São Paulo. The agency handles digital communications for Secom and press relations for the Secretariat of Finance and Planning and CDHU – Housing and Urban Development Company.
