Signed by Nacional Comunicação, the play stars people who suffer from the disease and shows the importance of family at this time.
The International Alzheimer’s Association chose September 21 as the day to disseminate information about the disease, such as the main symptoms, forms of treatment and advice for patients’ families.
With this in mind, the (IAB) launched a campaign starring people who suffer from the disease and which shows the importance of family support at this time. The piece, signed by Nacional Comunicação, features the song “O que é que há”, sung by Fábio Jr.
“Those who live or have lived with the disease know what that lost look of a person with Alzheimer’s is like. A look of fear, confusion, a cry for help. And that was the message we tried to convey here, changing the perspective of a romantic song. Alzheimer’s still has no cure, but it can be treated with affection, patience, and attention,” said David Romanetto, one of the film’s creators.
