Mickael Prass takes over as content director and will report directly to Michele Gruc, general director of strategy, data and content
CP+B announced changes in the agency’s content area, responsible for developing strategies for brands such as Delícia, Lenovo, McCain, Motorola and Orfeu, with the arrival of Mickael Prass as content director.
In this position, the executive will be responsible for leading the entire content strategy and his role will include developing influencer strategies, creating content and coordinating all stages of production. He will report directly to Michele Gruc.
“A little over two years ago, CP+B began a full integration of the strategy and media areas, with the goal of unifying complementary data from these two disciplines, which are fundamental for the effective planning of our clients’ campaigns. We understand that content also plays an essential role in this construction, which led to the decision to create a general management that encompasses these three areas, with an integrated vision”, explained Gruc, general director of strategy, data and content, who will continue to report to Renata Serafim, VP of strategy and data, and André Kassu and Marcos Medeiros, partners and CCOs of the agency.
