Mediatech Adsmovil has announced its integration with 4yousee, a company specializing in digital signage and data analysis software, recently acquired by Eletromidia. The partnership expands the company’s ability to connect to the content management ecosystem (CMS), offering publishers more transparent and efficient results.
“The integration with Adsmovil is one of the value generation strategies for OOH publishers, as it brings new revenue to the networks,” said Joaquim Lopes, CEO of 4YouSee.
This move seeks to complement the existing network of content management systems in the market and the solutions developed internally by publishers. “This initiative demonstrates Adsmovil OOH’s commitment to promoting transparency in the relationships between publishers and the digital out-of-home advertising ecosystem,” commented Mariana Toledo, SVP of Adsmovil OOH.
A survey by VIOOH, in partnership with the international research agency MTM, showed that the adoption of programmatic OOH in Brazil follows the trends observed globally over the last 18 months. pDOOH is already present in 25% of advertising campaigns in the country, a number close to the global average of 27%. This share is expected to increase to 32% in the next 18 months, reflecting the growth of dynamic and interactive solutions in the digital out-of-home advertising segment.
4yousee is one of the leading digital signage solutions companies in Latin America, offering software that operates digital displays and manages content centrally. With more than 500 clients in 10 countries, the company stands out for providing innovative solutions that generate data on physical and digital consumption, proving the reach of OOH.
