Campaign created by Monks sought inspiration in the relationship between Amazonian people and rivers
Natura has presented a new campaign for the Ekos Ryos line, created by Monks, with the challenge of translating the sensations that a fragrance provokes into images and sounds. The creative team sought inspiration in the relationship between the Amazonian people and their rivers to create the scripts, develop language and produce three films. The project was filmed entirely in the Amazon over a five-day shoot.
With the goal of creating social-first films and maintaining craftsmanship, the action enables the content to be expanded into formats that can be adapted to each type of platform. The different versions bring the audiovisual concept of each fragrance: Ryo Chuva, Ryo Vivo and Ryo Festa, in addition to more sensorial and synesthetic proposals for each perfume.
