La Maison 400, in São Paulo, houses the group’s agencies, which preserved the identities and personalities of each company
Publicis Groupe has moved to new headquarters in Brazil. The company’s businesses are now housed in a building located at 400 Rua Sansão Alves dos Santos, in the Cidade Monções neighborhood, South Zone of São Paulo.
La Maison 400 symbolizes the integration, synergy and transformation of the company. The project, designed by Galeria Arquitetos, includes the agencies DPZ, Leo Burnett, LePub and Publicis Brasil, as well as strategic areas such as Arc, PXP Studios, PXP Creators, Publicis Media Group, Performics and Epsilon.
The Talent agency remains in its recently renovated office, at number 3,140 Rua da Consolação, in the Cerqueira César neighborhood, Central region.
from the capital of São Paulo.
Identities preserved
Each agency has maintained its own characteristics and identities, while the group provides crucial support in the areas of finance, people management, media tools, technology and data. This arrangement aims to facilitate communication and efficiency between the various business fronts led by the group.
“We are in a very exciting moment. For the first time, the group is represented in a single space, but each agency has maintained its personality, with us at the headquarters providing all the support in key areas”, confirms Andréa Fernandes, COO of Publicis Groupe Brazil.
The executive explains that the agencies do not have access to each other. They only share common areas. “It makes things much easier and makes the work more fluid. Furthermore, being in the same building ensures harmonization and we can more easily identify how to help each agency. We have operations with very different deliveries and it is essential that each identity is maintained”, she reinforces.
Even though it is located in another location, the Talent agency usually maintains a frequent routine of meetings with the group.
Read the full article in the edition of propmark of September 23, 2024
