SBT debuted the 2024/2025 UEFA Champions League season this week and has six brands in its commercial quota team: Sportingbet, Heineken, Pagbank, Haleon, Novibet and Tim.
Sponsors are participating in pre-match merchandising campaigns. In the case of Sportingbet, there will be odds promotions on the matches and interesting facts about the games based on data from the platform, in addition to a promotion to take a viewer accompanied by the SBT cast to the Champions League grand final in Munich, Germany, on March 31 of next year.
“The broadcast of the Champions League is one of the most anticipated moments for football fans and represents a unique opportunity for brands to connect with a highly engaged and passionate audience. This year we have six major brands on our side and we are ready to deliver quality coverage, combining the power of sport with creative and integrated solutions that reinforce the emotional connection between brands and consumers,” comments Luciana Valerio, Commercial Director of SBT.
The first round of the new championship format featured the broadcast of the game between Real Madrid (ESP) and Stuttgart (GER), with narration by Luiz Alano and commentary by Mauro Beting.
From the 2024/25 edition, UEFA will implement a new format for the Champions League, which will feature 36 clubs in the group stage, instead of the previous 32. This format aims to provide more matches between the strongest teams and increase the number of big clashes in the competition, which further enhances the possibilities for brand exposure with the audience.
