Kinder, part of the Ferrero group, has just announced a 360º campaign dedicated to Children’s Day. The campaign aims to highlight how Kinder Ovo and Kinder Joy are excellent gift options for the date, in addition to promoting a special 100% cashback campaign on October 11th and 12th throughout Brazil.
The campaign aims to position the products as gifts that deliver a “3-in-1” experience: the surprise effect, the taste of high-quality chocolate and the fun of a physical surprise. The advertising strategy will include digital campaigns and television spots starting on September 17.
During Children’s Day week, the brand will carry out merchandising on some of the main entertainment programs on Brazilian TV, with insertions during the programming of Domingo Legal, Programa Silvio Santos, É de Casa and Hoje Em Dia.
The commercials show the joy of a child who receives one of the brand’s products as a gift. The creation was made by Talent.
The 100% cashback campaign, which was a success in 2023, returns this year. On October 11th and 12th, consumers who purchase a Kinder Ovo or Kinder Joy will receive their money back in full.
“Kinder is a brand designed for children and its premise is that ‘a happy child today will be a better adult tomorrow’. On this special date, we want to be the ideal choice for Children’s Day gifts, offering products that provide moments of joy and surprise. In addition, our cashback campaign allows consumers to refund the full value of the product, making the gift-giving experience for children even easier and more rewarding”, says Isabella Boccara, Kinder Marketing Manager.
The campaign also includes actions at the point of sale and PR activations with influencers and the press, with the aim of impacting approximately 95 million Brazilians.
*Cashback via Pix valid for purchases made on October 11th and 12th and registration of receipt until October 31st. Limited to 1 participation per CPF. Reimbursement of up to R$25.00 in a single receipt.
