New national board will also have Priscila Pellegrini Ritton Alexa Carvalho and Ricardo Beato
Ampro (Promotional Marketing Association / Live Marketing) will have Heloisa Santana as executive president for the next biennium. She will replace Alexis Pagliarini, who held the position from 2020 to 2021.
Alongside Heloisa on the entity’s national board are Priscila Pellegrini Ritton in the National vice-presidency; Alexa Carvalho as regional VP, and Ricardo Beato, who remains as administrative-financial VP.
With 26 years of experience in the areas of communication and marketing, Heloisa Santana has worked in agencies and advertisers, including Banco Santander, AKM Performma, McCann WorldGroup, FCB, Salem Propaganda, Gray Brasil, ABEMD and Folha de S. Paulo.
“Ampro is in a moment of reconnection, of review, to make its initiatives more evident. We want to bring together associates throughout Brazil to promote more exchanges and reflections, leaving Live Marketing with a unique and powerful voice”, says Heloisa.
The new board will report to the Deliberative Council, which has Celio Ashcar Jr., as president for the 2022-23 biennium.
