João Lutz has worked with brands such as North Face, McDonald’s, Adidas, Red Bull, Siemens and Sony Playstation
Crème Company has announced the arrival of João Lutz as its director. With a solid background in film and photography and specializing in artificial intelligence, he has contributed to the development of cutting-edge tools through user feedback and early access to the main technologies on the market. By applying traditional film and photography techniques, the professional ensures that each project maintains an authentic visual narrative, prioritizing quality and aesthetic depth.
Recently, the director has worked with brands such as North Face, McDonald’s, Adidas, Red Bull, Siemens and Sony Playstation, on projects involving direction, photography and artificial intelligence.
“We are delighted to welcome Lutz, whose photographer’s eye and AI expertise add value to the production company, clients and the final result of the films. It is a pleasure to have him on the Crème roster,” says Fernando Carvalho, partner and producer at Crème Company.
