The initiative aims to enhance teams of influencers created on demand, according to the advertiser’s segment
Digital Favela launched the Favela Performa platform with the goal of revolutionizing the way brands interact with consumers in favelas and peripheral areas, especially on dates like Black Friday. “The consumer journey has long been no longer linear. Favela Performa combines relevant content and performance intelligence to deliver impressive results to advertisers, always aligned with conversion goals. Our focus is to be present at key moments in this journey, right up to the final decision-making process,” says Guilherme Pierri, CEO of Digital Favela.
Favela Performa aims to empower teams of influencers created on demand, according to the advertiser’s segment, always focusing on peripheral narratives that generate good results with call to actions. The process is reinforced by the strategic support of out-of-home media in the favelas, coordinated by Comunidade Door. In addition, programmatic media, with assets produced by the squads, allows the peripheral audience’s consumption journey to be monitored more precisely, optimizing campaigns and maximizing conversions.
“Favela Performa is here to revolutionize the market, bringing an unprecedented focus on performance and real conversions. It’s not just about views or likes, but about generating concrete results for brands that want to impact favelas and outskirts, especially at a time as strategic as Black Friday,” explains Tiago Trindade, co-founder and CCO of the company.
