Present at the table of Brazilians for more than eight decades, Perdigão presents the promotion “Award in the Hand”focusing on your line Grilled, consisting of a selection of barbecue cuts and side dishes. The mechanics of the action that was developed by the agency MKT House, conceived from a specific strategy for the channel specialized in the commercialization of meats — butchers, houses and meat markets — works as follows: in the purchase of 2 kg of Perdigão Na Brasa*, the consumer receives an exclusive bag. The action is valid until April 18th or while stocks last.
According to Rafael Gonçalez, Executive Manager of Perdigão:
“The exclusive Perdigão bags are already a tradition for the public, as in addition to being personalized, they are ideal for transporting food and objects more comfortably. We prepared this gift thinking about making our customers’ day-to-day life easier and to give a special gift to those passionate about Perdigão-flavored barbecue”.
It is important to mention that the participating products are sausages sold in bulk (chicken, ham and tuscany) and the complete promotion regulations will be available for consultation in selected stores.
About Perdigão
Perdigão has been present in consumers’ homes for over eight decades and believes in human relationships to celebrate meals, whether on special occasions or everyday situations. With the ‘Comer Junto’ positioning, the brand has democratic options in its portfolio that serve different audiences and consumption occasions, ranging from breakfast, lunch, snacks to dinner.
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