Campaign created by Bold agency includes actions on social media with digital influencers
GranPlus has announced that it is looking for new “experts” for its “Flavor and Food” department, with the positions being exclusively for a dog and a cat. The recruitment process began with the release of a campaign, created by the Bold agency, with the aim of showing how the brand takes flavor seriously. The strategy includes partnerships with digital influencers to increase the impact of the vacancies and media on social networks.
“This type of action builds relationships with our audience and the community around the pet, in addition to showing how much the company values the ‘opinion’ and taste of pets, which are the center of everything we do. To amplify the reach, we also have a marketing campaign that strengthens and reinforces the objective of GranPlus, which is to offer tasty food even for the most demanding palates”, explains Denis Nakashima, head of marketing at BRF Pet.
To apply for the position, interested pet owners must follow the GranPlus page on Instagram, register on the campaign landing page on the website and, using the hashtag #expertgranplus, post a remix video on Instagram created by influencer Vitor di Castro, answering questions in an “interview”. Videos to apply for the positions can be posted until October 7th and the selected pets will be revealed on October 31st.
“Our main goal with this campaign was to reinforce GranPlus’ position as a reference in flavor in pet food. We created a creative strategy that not only engages, but also entertains, featuring the pets themselves as the true experts on the subject. The idea of hiring a dog and a cat for the brand’s new ‘Flavor and Food’ department highlights GranPlus’ commitment to the quality and taste of our faithful companions, in addition to involving the pet community in a unique and proprietary way”, highlights Duda Bom Queiroz, creative director of the Bold agency.
The selected pets will be hired as pet influencers and will be responsible for trying new flavors, textures and products, in addition to participating in the brand’s campaigns for six months. The scope of the vacancies also includes the production of content for social networks, in addition to visits to the brand’s offices, which are located in Campinas (SP).
