Patrícia Botafogo, known for ‘Que Xou da Xuxa é esse?’, is the highlight of the campaign focused on social media
Magalu invited Patrícia Botafogo, the girl from the meme “Que Xou da Xuxa é esse?”, to participate in the “Faz um 21” campaign for the month of September. The video, in which the new “poster girl” plays with the phrase “What Magalu is this?” went to the brand’s social network.
The “Faz um 21” campaign takes place every end of the month, when the company offers products with installments available in up to 21 installments on the Luiza card. The idea is to guarantee attractive shopping conditions during the period when customers have the most committed budget.
“In the case of this action with Patrícia, our intention was to take advantage of the situation to publicize our ‘Faz um 21’ campaign”, said Luiz Carlos Lima André, influencer marketing manager at Magalu.
