Strategy includes films signed by Lew’Lara\TBWA and branded mission on TikTok
Liquigás launched a campaign to highlight its new positioning of “more energy for your life” with a promotion, which will reward consumers. The pieces, signed by Lew’Lara\TBWA, tell stories such as a woman who, after a certain age, decided to go to college or a family who renovated their home to welcome a new child. The strategy includes advertising on TV, out-of-home and digital media.
As part of the campaign, Copa Energia, owner of Liquigás, will subsequently produce content in partnership with Kwai and, in parallel, will carry out a branded mission on TikTok inviting people to make a video telling what they would do if they could achieve the dream of their lives.
In parallel to the actions on social media, consumers who purchase a cylinder by November 20th, at any of the three thousand participating retailers, will receive a coupon and, if awarded, will have a gift certificate worth R$ 110.00 and a lucky number to compete for the final draw of R$200,000.
